Pizza Hut Project Pakistan

AcknowledgementFirst of all we thanks to ALLAH ALMIGHTY, close to beneficent and most merciful who made us able to complete our given depict successfully. In short words, to prove our modest gratitude to our loveable PARENTS, who at each and e genuinely(prenominal) moment prays for our success. We are withal deeply glad to maam ummara yousaf who guide us in a best way to every aspect. And certification us every time. Thank you all, without you this could arrive at not being possible.Executive summaryThe main(prenominal) purpose of this project is to report card the Principals of managements and the implements of the rules and separate things that we studied in course principals of Management on telecom union Telenor. For this purpose, we visited the Telenor Customer go and sales center located in Gujranwala and we asked many questions and concepts regarding to management of Telenor. We gathered information about Telecommunication Company, PTA rules and regulations for T elenor, collecting competitors knowledge and put all these information in our project report.Moreover, we hash out Business Analysis of Telenor which includes Telenors market share, PEST analysis, SWOT analysis and Porters five-spot competitive forces, market growth rate, BCG Matrix and other things related to business analysis.We add all that things in this project that raise ease to readers and our instructors very high information about our project and also about Telenor. In the end we hope that this project leave behind result high illuminating for all of us.1.1 Objectives of study We visit the pizza pie chantey for collecting information about the cheek, and for this we made Questionnaire. The main objectives arePart1 Industry Introduction1.2 Industry IntroductionFast food is the term given to food that support be prepared and served very quickly. While any meal with low preparation time apprise be considered to be fast food, typically the term refers to food sold in a eating house or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away1.3 Company history The world-renowned pizza pie chain, globally known as pizza chanteych was initiated in the year 1958 by brothers Dan and Frank Carney. pizza Hut is an Ameri back eatery chain and internationalistic franchise. It menu items including a large range of Starters, Soups & Salads, Pastas, Sandwiches, Desserts and Beverages.1.4 Company history in Pakistan Pizza Hut initiated its operations in Pakistan with its first restaurant way back in 1993.Over 43 outlets spread all across Pakistan The critically acclaimed topping, bellyacher Tikka, which has brush the world since its creation, was gaind for the first time in Pakistan. Our Customers prefer us because of our innovative products and concepts, and the consistently high take aim of services.Part2 company Introduction2.1 Company IntroductionPizza Hut is an Ameri green goddess restaurant chain and international franchise that turns various styles of pizza along with side dishes including salad, pasta, Buffalo wings, breadsticks, and garlic bread. Corporately known as Pizza Hut, Inc., it is a subsidiary of Yum Brands, Inc., the worlds largest restaurant company. As of 2012, there were more than 6,000 Pizza Hut restaurants in the unite States, and more than 5,139 store locations in 94 other countries and territories around the world.Competitors Introduction2.2 Dominos PizzaDominos Pizza is an Ameri rear end restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office cat valium campus in Ann Arbor Township, Michigan, United States, near Ann Arbor, Michigan. Founded in 1960, Dominos is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 incarnate and franchised stores in 70 countries. Dominos Pizza was sold to Bain Capital in 1998 and w ent public in 2004.2.3 protactinium Johns PizzaPapa Johns Pizza is the third largest take-out and delivery pizza restaurant chain in the United States (behind Pizza Hut and Dominos Pizza), with headquarters in Jeffersontown, Kentucky, near Louisville Its slogan is Better Ingredients. Better Pizza. Papa Johns. Internationally, there are over 4,000 Papa Johns establishments, including over 2,600 in the U.S. and the remainder spread among 32 other countries. In September 2012, Papa Johns Pizza opened its 4,000th Restaurant, in wise Hyde Park, NY. The company celebrated the matter by giving away 4,000 free pizzas to customers throughout sore York City2.4 Products and services introduction1. Chicken Tikka A finically developed recipe for Pakistan topped with chicken tikka and onions chicken tikka is widely used pizza hut in Pakistan because of its gustation and concur large market share.2. Chicken Fajita An authentic taste of Mexico, marinated chicken, onions and spirt peppers wi th limited herbs and spices. After chicken tikka fajita is deary pizza in Pakistan because of its spicy taste is mostly famous in teenagers.3. Afghani Tikka A new addition topped with Afghani Tikka chunks and onion on a special creamy pizza sauce.4. Shawarma Pizza An innovative treat- sure to become a house favorite This pizza boasts of loads of Lebanese style meat, onions, olives, tomatoes, jalapenos and mozzarella cheese. Specially garnished with a shawarma sauce, this ones sure to excite5. tops(predicate) SupremeEnjoy a delightful blend of beef pepperoni, smoked chicken, cabanossi, beef, onions, green peppers, olives & mushrooms with double the amount of topping.6. Salad Bar A scrumptious variety of garden fresh vegetables that will tempt you to create your very own favorite salad topped with our classic dressings.7. BBQ Chicken Spin Rolls BBQ Chicken chunks furled in light tortilla bread, suffered with red and green onions, mozzarella & parmesan cheese and a bit of just no wter. Served with BBQ sausce its bound to leave a lasting impression8. Pizza Hut Platter 2 Our flaming wings, a portion of spicy wedges and four pieces of our BBQ chicken spin rolls, rolled in light tortilla bread, sprinkled with parmesan and mozzarella cheese. Served with a dip sauce.9. Soft drinks2.5 DessertsStrawberry Cheesecake A scrumptious strawberry flavored cheesecake, liberally topped with strawberries and thick strawberry sauce garnished with sauce and whipped cream. A sweet way to end the dayIce Cream Two scoops of ice cream (strawberry, cocoa or vanilla) topped with your choice of chocolate or strawberry sauce, with wafers.2.6 Mission and value statementMission We take pride in reservation a perfect pizza and providing courteous and helpful service on time, all the time. Every customer says, Ill be back Vision Pizza Huts vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and valu e, so that they make every customer in every restaurant smile.2.7 Complete value system of an organization1. Core Values-describe the attitude and character of the organization- found in mandate of conduct.2. Protected values- Protected through rules standards and certifications, in the areas of health, environment and safety.3. Created values-that shareholders expect in return for their portion to the firm- found in stakeholders theory, Business ethics4. pctd Value- Establishes a link between business strategies (Competitiveness of the company) and corporate social responsibility.2. 8 Core ValuesMake it Easy Were practical. We dont complicate things. Everything we produce should be tripping to understand and use. Because we never forget were trying to make customers lives easier. Keep promises Everything we set out to do should work, or if it doesnt, were here to help. Were about delivery, not over promising, actions not wordsBe inspiring We are creative. We strive to bring sk ill to the things we do. Everything we produce should look good, modern and fresh. We are passionate about our business and customers.Be Respectful We acknowledge and love local cultures. We do not impose one formula worldwide. We want to be a set forth of local communities wherever we operate. We believe loyalty has to be earned.Business Analysis of Pizza Hut Goals of the organizationThey want to obtain the most loved and trusted branded restaurants and delivery units, a bulky franchise network, great food, great service assets and provide great value for their customers. Their passion starts with their people, as it is their people that make the difference. They want to be loved and trusted, not unless by their customers, but by their employees as hearty.PEST Analysis Political environment- sparing Environment Social Environment Technological EnvironmentI. POLITICAL ENVIRONMENTPolitical issues include regulatory ensnare work operating in judicial system which may affect th e business in opposite ways. There are not many political factors in Gujranwala affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules.II. ECNOMIC FACTORSIf the countys economy is better so the GDP of the country will be good, this is a green signal for the business as the per capital income of the people will be increased and they will discharge more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw tangible also increases and this leads towards high prices of the products and vice versa.III.SOCIAL FACTORSPizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, pump class, middle u pper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which erect affect the organization.IV. TECHNOLOGICAL FACTORSNow a days engine room is improving so as baking and heating ovens will be of new and good technology and will provide efficient service. Due to new technology there are new ways of marketing like meshwork telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient.SWOT Analysis Perform SWOT analysis of the organization Strengths Weaknesses Opportunities bratsI. StrengthsPizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste , quality products with pendant staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and notwithstanding a Competitive Advantage is the fact that they have a full service restaurant as well as delivery services. It is the biggest chain of restaurant that provide dine in facility in Pakistan. Most of Pizza Huts competitors do not have restaurants. Because of the restaurant, Pizza Hut can market too many different segments that other pizza chains cannot. For example, Pizza Hut can market to families much easier than Dominos.II. WeaknessesHowever, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pi zza Hut has higher overhead costs, due to the restaurant that other competitors dont have to circle with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality. Their godown is in Karachi, the distribution is made from Karachi so it is time consuming and costly.III. OpportunitiesThe Company can come up with innovative Pizzas, new flavors and recipes with different types of crusts and sizes and so forth The company can open its restaurants in different part of the countries that have potential customers. The company can even introduce new, healthy and fresh food items related to pizza for example they can introduce fresh pizzas. The people are these days more concerned about their health and pizza hut can meet this need by introducing fresh and healthy pizzas.IV. ThreatsThe competition in the Pizza industriousness is increasing, as customers now prefer and look for availability an d affordability. The rising prices of special ingredients like cheese, used in pizzas. The company faces serious threats from other international restaurant chains like Dominos pizza and so forth McDonalds even tried to introduce pizza in its product portfolio called McPizza. Besides these competitors the local restaurants that provide pizzas offer food item at more affordable prices as well as know the taste of the local people better. Many of its competitors are trying to capture the market share of the Pizza hut by introducing similar kind of pizzas and food itemsPorters 5 ModelPorters 5 ForcesCompany Status Comments Threats of New entrants Well aware of new competitors. They are not afraid of it. Pizza hut has latest technology and their name is well developed so lot of investment is required to enter the market and get by them.Bargaining powers of suppliers Pizza hut supplies its products from its own forms. So the bargaining power of suppliers is not related to their business Threat of substitute products Pizza huts prices are low than its competitors. So threat of substitute products is very low in pizza hut. Intensity of Rivalry among existing competitors Pizza hut has very less competitors in Pakistan. They provide best dine in at low cost. Pizza hut has only two competitors and has only established their prices are good so they have not much rivalry so uttermost in Pakistan.BCG MatrixStarsChicken Fajita Chicken TikkaQuestion MarkChicken Lover Cash cowsCheese stuffers DogsGarlic BreadStars We place Pizza Huts product Chicken Fajita and Chicken Tikka in Stars Because these products are public in customers and they also have High Market Share and High Market GrowthCash Cows We place Cheese stuffers in Cash Cows because our product is well established and has High Market Share and first base Market Growth. These products are likely to be popular with customers, which makes it easier for you to exploit new opportunities.Question Marks Product Chicken Lover in category Question Mark, because it has Low Market Share and High Market Growth. Chicken Lover arent generating much revenue right now, because we dont have a large Market share.Dogs We place Garlic bread of Pizza Hut in family line dogs because it has low Market share in a low-growth market. This product often dont make much Profit, but Pizza Hut dont need much investment either.Life Cycle Stages of the Business Units 2- Study life round of drinks stages of the Business Units of the company Where you place your Companys different business units? Position your companys different products in ADL matrixGAP AnalysisStated Observed status in company They set higher cleanliness standards. Their cleanliness level is not good They say their prices are low. The prices of drinks are very high. They say they have best hygienic kitchen. only when their kitchen is not very hygienic. We choose best locations. Their some restaurants are not in good locations. We have big and wide dine in. Their dining is congested.